Prediking in ’n multimedia-kultuur. Homiletiese beginsels vir ’n interaktiewe kommunikasiepraxis

Abstract

This article investigates the art of preaching culture from the perspective of thedeveloping digital culture engulfing contemporary society. The demise of traditionalpreaching is discussed as problematic. A cursory investigation is launched into theimpact of the developing digital culture on communication and homiletics. Theattention then shifts to the communication model as developed by Heath and Heath,in their book, “Made to Stick.” This model is subsequently adapted for the purposesof sermon preparatin and a digital-culture homiletic praxis.